The Best Books to Read in 2017 for Business Insights and Strategies

As the year comes to a close, it's time to reflect on the most influential books that have shaped our understanding of business and entrepreneurship. In this article, we'll highlight some of the best books to read in 2017 that offer valuable insights, strategies, and inspiration for entrepreneurs and business leaders.

First up is 'Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight' by Marc Grabowski and Jonathan M. Levine. This book provides a comprehensive guide to designing customer experiences that exceed expectations and drive loyalty. With real-world examples and practical strategies, it's an essential read for anyone looking to improve their customer service.

Next is 'The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power' by Joseph Turow. This timely book sheds light on the ways in which retailers use data and technology to track our shopping habits and influence our purchasing decisions. It's a must-read for anyone concerned about privacy and consumerism.

Another standout is 'Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth' by Brent Hoberman and Paul Birch. This book identifies the characteristics of highly engaged customers who drive growth and loyalty for businesses. By understanding these superconsumers, entrepreneurs can develop targeted marketing strategies and improve customer retention.

China's rise as a global economic power is also reflected in several books on our list. 'Market Trends and Industry Profiles: China's Leading Mobile Internet Companies' by Jiani Zhang and Wei Li provides an in-depth look at the country's mobile internet landscape, featuring profiles of top companies like Baidu, Alibaba, and Tencent.

Innovating and adapting to change is crucial for businesses today, and 'Dozen Lessons for Entrepreneurs' by Tren Griffin offers valuable insights from leading investors and entrepreneurs. This book provides practical advice on topics such as product development, customer acquisition, and team building.

Finally, 'Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams' by Richard Banfield, Martin Eriksson, and Nate Walkingshaw is a must-read for anyone involved in product management. Drawing on interviews with dozens of successful product managers, this book explores the key themes and patterns that drive success.

As we look forward to 2018, these books offer valuable lessons and insights for entrepreneurs and business leaders looking to stay ahead of the curve. Whether you're interested in customer service, data-driven marketing, or innovative leadership, there's something on this list for everyone.

We hope you've enjoyed our roundup of the best books to read in 2017 for business. We look forward to hearing your thoughts and suggestions for future book reviews!

Best books to read 2017 business